Small businesses can benefit from business data solutions. They can improve their marketing to their customers, create products more efficiently, increase sales, improve operations, and cut costs. To make the most of these tools however, your company must be able to collect information, store and analyze it.
The most important thing is having the best business intelligence (BI) solution in place with a tool that will help you identify important patterns and trends within large amounts of information and present it to decision-makers in a way that is both easily digestible and actionable. The most effective BI solutions will provide an array of tools for data access, refinement and storage that can automate much of the analysis and mining of data that usually requires highly skilled and trained data scientists or analysts.
A reliable data solutions agency will also be able to connect a company’s existing databases with the latest technologies and systems. For instance, many companies start out using one database technology but then run into scalability problems when they expand, so an agency that specializes in data solutions could help them decouple these “tangled” services to free up application bandwidth and avoid future bottlenecks.
You’ll also want to take a look at how the solutions agency approaches securing and protecting sensitive customer, employee and business data. Ask about their security practices and if they follow industry standards and regulations in relation to data security, privacy, compliance and encryption.